The Omega is back with a relaunch that’s more daring and insightful than ever before! Get ready for a unique experience that you won’t want to miss.
The Omega, the official student paper of Thompson Rivers University, is delighted to announce its relaunch on April 10th. The event, held at the TRU Conference Centre from 10:30 to 15:30, is open to all students, faculty, and staff. We have chosen this venue for its central location on the main campus, making it easily accessible to most of the TRU community. The relaunch will feature speeches by Sean Brady and Robert McAllister, the manager and editor-in-chief of The Omega, respectively, who will share The Omega`s legacy and its vision for the future. This event is designed to be inclusive, and we encourage everyone to join us. Your presence at this event will be a valuable contribution to our mission of increasing visibility and engagement with the newspaper among the students.
The Omega was founded to provide a free, independent newspaper and news website for the students, faculty, and staff at Thompson Rivers University (TRU). The newspaper covers campus news, such as sports, arts, and culture, and writes about topics that interest the students and impact their well-being, including social issues in the general community. These issues, while not always directly related to the university, can significantly affect the TRU community. The students work with the Editor-in-Chief to create and cover what other students may be interested in. Staff writers are pitched topics during weekly meetings. The newspaper offers valuable opportunities for students to contribute to its content, which is particularly beneficial to journalism and communication majors as it can enhance their skills. The Omega accepts story pitches from any student looking to try their hand at journalistic writing on a volunteer basis. Contributors are eligible for a year-end honorarium awarded at Omega’s discretion. Contributing writers can pitch their story ideas directly to the Editor-in-Chief by emailing editor@theomega.news. The Omega is a registered non-profit society, and we are excited to offer these learning opportunities to our student community, inspiring them to enhance their skills and contribute to the community.
The event will consist of a live journalism showcase. The newspaper staff will host a live news deck experience in which the crowd discusses topics based on the prompts from the audience. This will replicate the atmosphere during the newspaper`s weekly meetings. We will organize a panel featuring The Omega`s writers and editors where the audience can ask questions about the newspaper’s functions and goals. This will spark conversation, educate the audience, and add credibility to the event. Using the event’s hashtag, students can upload pictures they would have taken from a photo booth. The person who receives the most engagement at the end of the event gets a t-shirt and a notebook with The Omega branding. The relaunch will include free lunch, snacks, and drinks. The first issue of the relaunch will be unveiled at the end of the event. By attending, students will get a chance to interact with The Omega’s team, learn about the newspaper’s operations, and contribute to the discussion about the future of The Omega. We urge students to come and attend this event, where they can actively participate and engage with The Omega’s team and their peers.
Distribution Plan
The press release will be sent to local media outlets. Our target audience is people who live close to the university, as that is where most students and potential students live. The press release will be sent to Kamloops Chronicle and KamloopsBcNow. The press release will be sent to TRU Student Ambassadors.TRU Gaglardi Student Ambassadors (GSAs) provide key support during TRU Gaglardi events, produce engaging content on TRU Gaglardi social media pages, and focus on creating a holistic and engaging experience for our student community on campus and around the world. Thus, it has quicker reach to students through social media. I will make personalized messages to reach out to influencers who promote the event, for example, Amanda Round, who creates content about university life on Instagram. I will send the press release directly to the student`s email, who will likely see it. The press release will also be in The Omega newspaper, as its readers are the event’s target audience. I will send a press release to the blogs of university students. Canada International Student Magazine (CISM) acts as a lighthouse for International Students by providing Accurate, Reliable, and Updated information about studying and Settlement in Canada. They provide updated information and academic advice to all potential international students overseas or currently studying in Canada. This will help market the event, the university, and The Omega. As many students already follow these accounts, uploading press releases to TRU’s Instagram pages helps reach out. Post the relaunch event under the event section of TRU Newsroom for easy navigation and access to all students.
Distribution List
TRU Gaglardi Student Ambassador
Ugochi Nwangwu
Inderdeep Singh
Aashima Thapar
Jaideep Taneja
Ally Tatem
Marketing and Communications Coordinator – TRU Gagliardi
atatem@tru.ca
Arjun Singh, Interim Executive Director – info@kamloopschronicle.com
Todd Sullivan, Interim editor – editor@kamloopschronicle.com
Amanda Round
@manndaround Instagram
Blog https://www.mycism.com/ + Follow Blog
Canada International Student Magazine (CISM) acts as a lighthouse for International Students by providing Accurate, Reliable, and Updated information about studying and Settlement in Canada. They provide updated information and academic advice to all potential international students overseas or currently studying in Canada.
Email ****@mycism.com
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Michele Young at micyoung@tru.ca | 250-828-5361.